Unless you've been living in a hole for the past few weeks, you undoubtedly know that this Sunday marks the biggest game in professional sports; Super Bowl XLII (or 42 for those who failed the Roman numerals section of 6th grade math).
Sunday also marks the holy grail of television advertising. 30 second spots for Super Bowl XLII are going for a burley $2.7 million, or 29.4 million Pesos for those living south of the boarder. That price tag will by you a lot of tacos, but will it seal your brand into the psyche of the estimated 100 million + viewers?
This topic seems to be more hotly debated then the outcome of the game. The New York Giants are a 12 point underdog to the unbeaten New England Patriots. And who fuck are we kidding. This game is going to be a one sided ass kicking. I had half the Giants on my fantasy football team this year, and mark my words, Eli will have 2 INTs and Brandon Jacobs will pull a hamstring before the start of the second quarter. At this point in the game, I will also more then likely, be legally intoxicated shouting at the TV. But enough with my sports rant and drinking problem. After all, the Super Bowl is only a 60 minute sporting contest and my liver has been trained to take any and all abuse I dish out. This is advertising were talking about here.
Sure, the big boys like Pepsi, Budweiser and Fex Ex are going to be makin it rain like Pacman Jones in a Vegas strip club, but is that spending going to make you go out and buy their products? Or even differentiate on who's ad is who's. Remember the K-Fed ad last year? Or Terry Tate the Office Linebacker? Now do you remember which brands they were making a plug for?
Sure, this Sunday we will be subjected to washed up celebrities selling us insurance, horses selling us beer and whatever "creative" ploy that gets us to buy more nacho chips on TV's grandest sports stage, but after all isn't the Super Bowl just the advertising worlds most expensive contest pissing contest?
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